Blogging, SEO, web trends, google keywords and other geeky stuff.

Five Favorite Domain Name Tools

Posted: January 23rd, 2009 | Author: Agitationist | Filed under: domains, tools | Tags: , , | 3 Comments »

A friend wrote in for advice on searching for a domain name, so here are a few of my favorite tools to get going:

Nameboy Domain Name Generator is the industry standard of domain name suggestion. Simply give it a primary word, an optional secondary word and click Go. You’ll quickly have several pages of possibilities using your desired keyword(s) in various configurations, adding common prefixes and suffixes, as well as numerous compound words you might never have thought of. Availability is shown for the top six TLDs (Top Level Domains), and when you see something you like, you can click through and grab it immediately. Highly recommended.

Domai.nr is an interesting new tool which specializes in finding and checking the availability of “domain hacks“. Domain hacks are the unusual uses of sometimes exotic country code TLDs to hack together meaningful words and phrases. The best-known example is the highly successful del.icio.us, but the possibilities are many: how about chi.mp? Or cr.yp.to?

If you’re really desperate, these can be combined with subdirectories to make even more words possible. For example, since my name Jason is taken in every top-level configuration, perhaps I’d consider buying ja.so and putting up ja.so/n?

OK, it’s a stretch. But Domai.nr is fun to play with, and if nothing else, it may give you some ideas. The site is built with AJAX, so you receive instant, auto-complete gratification as you type.

Caveats: country codes come with varying prices, rules and in some cases residency restrictions. Also, Domainr only tells you that a domain might be available – the negative side of instant gratification is questionable accuracy. Domainr provides links through to the registrars so you can check for yourself.

Domainsbot is almost a combination of Nameboy and Domai.nr, in that it provides instant feedback via AJAX and gives suggestions like NameBoy. It provides a higher quantity (though generally lesser quality) of choices, and is a good back-up source when the others don’t come through. It isn’t reliable for domain availability information, so alway verify this yourself with another registrar. Also, if it doesn’t recognize a word, it will sometimes think you’re asking for Italian or German, which grows old very quickly.

Bustaname is another combination of these concepts; it uses quick (though unreliable) AJAX availability checking, but adds another interesting twist. Instead of a list of standard English prefixes and suffixes, you provide your own list. It takes a little more brain power and a lot more time, but you can come up with some solid names – in fact, this is where I came up with the name of this site.

Caveats: Bustaname is easily overwhelmed when your search returns too many choices, and frequently chokes on its own features. Start with fewer options checked, and slowly add them. The domain availability checker is so inaccurate as to be useless. Also, they try to shoehorn you into using their preferred registrars – don’t do it. If you find a good idea here, take it over to Nameboy or your favorite registrar and grab it there.

Finally, these and several other domain-oriented services are all together on one page here: http://www.free-webhosts.com/domain-name-tools.php. It looks cheesy, but it’s one of my most-used bookmarks. Just goes to show you – looks aren’t everything. Be sure to take a look at some of the others I haven’t mentioned here, and let me know if you have any favorites I missed. Good luck and happy hunting!

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How to Get a One Word Domain Name

Posted: December 24th, 2008 | Author: Agitationist | Filed under: blogging, domains | Tags: , , , , | 2 Comments »

All the one word domain names are gone.

After an hour or two of searching, you’ve come to that conclusion. There is no meaningful English word that hasn’t already been registered.

Well, you’re right. Give up now.

Unless you can embrace the concept of nonsense. In which case, great one word names are right there, waiting for you to pluck them off the tree. They’re screaming at you: “Pick me! Pick me!”

First of we’re assuming that the generic names for your project (let’s say shoes.com and shoes.net) are already taken. If not, buy them, and then please buy me a lottery ticket.

OK, now that we’re back in the real world, how about zazzer.com? Blastora? Quiklit?

“But, but, but…those don’t mean anything!” you protest. Stick with me here.

Take a look at this list of recent startups. Most of them look like the product of a child on Ritalin with a bowl of alphabet soup. WakoopaTwinglyHoeraZilokSymbaloo? If those names don’t immediately lower your IQ, at least they should make you feel a whole lot better about your ideas.

Yes, they’re meaningless, but only because they don’t mean anything yet. If you believe it’s a word, it is a word. After all, language is only language because we collectively agree on its meaning.

So when is a name a name? When people recognize it. If I want to be called Zorak, I just need you to call me Zorak. Likewise, if we all say Flickr is spelled without an “e”, well then it is. Post-Flickr, dropping the final vowel quickly became a formula: Tumblr, Raptr, Feedalizr (Twitter didn’t get the memo). Success is always imitated, formulized, and then clichéd. But someone has to jump first.

If it expresses something, evokes something or just sounds good to your ear, then it works.

Likewise, if we believe that a name-number compound makes sense, it does. Especially with a meaningful or witty backstory. 30gms.com is the web site of a firm called Fibre, of which 30 grams happens to be the recommended dose. Clever, huh?

Although that number-noun formula is overused at this point, it demonstrates a key naming principle of our time: enigma is the new familiarity. Names like “Thunderbird” and “Zenith” were supposed to imbue products with the qualities of their namesakes. Those days are gone. Names no longer define products; products define their names.

And although shoes.com may have automatic traffic for life, zapatoo.com or 12toes.com are more memorable and more brandable. When the brain hears something unique that it doesn’t quite understand, it latches on and won’t let go.

After all, branding is differentiation. And isn’t nonsense is about as different as it gets?

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