How to Auto-update Your Copyright in WordPress

(Republished from last year, because you need it.)

So it’s a new year…have you forgotten anything?

Here’s a hint:

Ever see a site with a copyright statement 6 months out of date? Even big-shot corporate blogs make this mistake. But on a young, growing blog, it looks particularly bad.

Or perhaps you don’t have a copyright statement at all? Tsk tsk.

Why don’t we automate this, so we’ll never, ever have to think about it again? Here’s how to do it in WordPress:

1. Log in to WordPress, and go to Theme Editor.
2. Choose “footer.php”.
3. Delete your current copyright statement (if it exists), and insert the following code:&copy; 2008 – <?php echo date(Y); ?>…replacing “2008″ with the date you started your blog.
4. If you wish, put your name adjacent to the copyright, being sure not to disturb the php date tag. See mine below for an example.
5. Done.

Happy New Year! Anyone got a good detox recipe?

Stop Google Tracking Your Behavior

For two weeks now, Google has been testing a behavioral targeting system on its partner sites and YouTube. Correction: according to this Google Blog post announcing the program, it’s not actually “behavioral targeting”, it’s ”interest-based advertising.” The words “behavior” and “targeting” do not appear in Google’s announcement.

The idea is simple: Google tracks your activity via a cookie, and if you are surfing pages about car repair or interior decorating, Google’s sites serve up ads that target you based on that behavior. Of course they make it sound warm, fuzzy and universally beneficial, saying that if you don’t mind “relevant” ads coming up based on your searches, you shouldn’t mind them coming up based on your other behavior. According to the post:

Keyword advertising has been so successful because it’s useful to users, advertisers and publishers — everyone’s interests are aligned. We believe that interest-based ads will create the same virtuous cycle, by giving users more relevant ads, while generating higher returns for advertisers and publishers.

I was unaware advertising was part of a “virtuous cycle”.

Fortunately, in apparent response to last month’s FTC report (.pdf), which warned the ad industry to provide privacy protections on behavioral advertising or risk government regulation, Google has provided some opt-out mechanisms. Of course, you’ll have to find them. And most people won’t, since they won’t even be aware their behavior is being targeted. 

However, if you want to stop Google tracking your behavior, here are some methods to do so:

1. Google’s Ad Preferences Manager. Under the ironic title “Make the ads you see on the web more interesting,” you can either choose categories of ads you specifically want to see (“Industries > Chemicals > Coatings & Adhesives”…oh boy!), or click the “Opt out” button. This button will disable Google’s tracking cookie. However, if you ever clear your cookies, this setting will be lost, and you’ll opt back in by default.

2. Google’s Advertising Cookie Opt-Out Plug-in. This browser plug-in will allegedly stop Google tracking, and is available for Firefox and Internet Explorer. Users of Safari, Chrome and other browsers are simply provided with instructions to change their cookie acceptance settings. This means these users must change a global setting that affects other activities in order to avoid Google’s watchful eye.

3. Google is a member of the Network Advertising Initiative, which provides its own opt-out tool for “targeted advertising”. This tool also requires global settings changes for users of some browsers. Ironically, since the opt-out is itself a cookie, usually you’ll have to actually loosen your cookie restrictions to get it to work.

4. Switch to Yahoo?  Sorry, no. They already instituted behavioral targeting last month.

Personally, I’m not going to stop Google tracking my behavior just yet. I think I’ll make a game of it. My browsing patterns are so bizarre and unpredictable, I’m a bit curious to see just what they think I’m interested in. Maybe I’ll even throw them off the trail on purpose…

Augmented Reality: The Coolest Thing You’ve Ever Seen

At least that was my reaction. I think it will be yours too:

I know what you’re thinking: that wasn’t real, was it? Take a look at this one and see if you believe it yet:

Desktop Fireworks from Saqoosha on Vimeo.

I’ve tried it, and it’s real. All you need is a printer and a web cam.

It’s called Augmented Reality, and if this doesn’t achieve World Domination, I don’t know what will. The commercial applications are endless, and I think we can safely predict that soon you’ll be seeing this everywhere. Any technology that can be used by both the military and the porn industry has a very bright future indeed.

Here’s that implementation by GE from the first video, promoting green energy:

http://ge.ecomagination.com/smartgrid/#/augmented_reality

How about a 3-D interactive greeting card? Well, here’s a start:

FLARToolKit Demo from Ryan Stewart on Vimeo.

Wait until Hallmark gets their hands on this.

The technology is called FLARToolKit, and it appears to have been invented by someone named Saqoosha (that was him in the last video) at Spark Project. It’s apparently just a brilliant use of existing technologies to make something very impressive. Actually from a technical standpoint, it appears remarkably simple:

http://saqoosha.net/en/flartoolkit/start-up-guide/

The commercial license was released on Monday, and I for one hope Saqoosha makes a fortune.

I know you want to try this now, so go here:

http://www.strafwerk.nu/ar/

Oh, and you can even do this without a printer – just draw a square on a piece of paper and go here to prove it:

http://saqoosha.net/lab/FLARToolKit/2/

So, as Stephen Colbert might ask: cool, very cool, or coolest thing ever?