How to Auto-update Your Copyright in WordPress

(Republished from last year, because you need it.)

So it’s a new year…have you forgotten anything?

Here’s a hint:

Ever see a site with a copyright statement 6 months out of date? Even big-shot corporate blogs make this mistake. But on a young, growing blog, it looks particularly bad.

Or perhaps you don’t have a copyright statement at all? Tsk tsk.

Why don’t we automate this, so we’ll never, ever have to think about it again? Here’s how to do it in WordPress:

1. Log in to WordPress, and go to Theme Editor.
2. Choose “footer.php”.
3. Delete your current copyright statement (if it exists), and insert the following code:&copy; 2008 – <?php echo date(Y); ?>…replacing “2008″ with the date you started your blog.
4. If you wish, put your name adjacent to the copyright, being sure not to disturb the php date tag. See mine below for an example.
5. Done.

Happy New Year! Anyone got a good detox recipe?

Google Wonder Wheel

Google has rolled out an interesting experiment in search results, dubbed the Google Wonder Wheel. In this new search results view, the user can see a graphical representation of related search queries surrounding the original request, like so:

Clicking on the a suggested related topic then returns the new results, and presents related queries for the new search. As you keep exploring related topics, the old searches remain onscreen, represented as the “tail” of your current search:

The related searches could use some work – so far I haven’t found them to be incredibly useful, and overall the Google Wonder Wheel is a bit of a toy. But what a toy it is – I’ve spent quite a bit of time enjoying it so far. Hopefully as the experiment continues, the results will get better.

Another less flashy, but more useful feature that comes along with the Google Wonder Wheel is the new Timeline view. A search on “baseball” seen in Timeline view allows you to zero in on results related to a certain year, and even month. For example, by clicking through to May of 1862, I can see that the Star Spangled Banner was first played at a baseball game on May 15th of that year:

The results aren’t perfect- some irrelevant content slips through based on passing uses of the search term – but for researchers and students, this will be pure gold.

Several other alternate views are included in the Google Wonder Wheel experiment as well, including longer textual excerpts, and a different type of image search which presents images from relevant pages inline with search results.

The Google Wonder Wheel has been dubbed an prototype, and is only available to some users. However, if you’d like to give it a spin, all you need to do is set a cookie in your browser to tell Google you’re participating. Here’s the trick:

Go to google.com. With Google loaded in your browser, paste the following code in your address bar and hit return:

javascript:void(document.cookie=”PREF=ID=4a609673baf685b5:TB=2:LD=en:CR=2:TM=1227543998:LM=1233568652:DV=AA:GM=1:IG=3:S=yFGqYec2D7L0wgxW;path=/; domain=.google.com”);

Nothing happens…at first. But now perform another search in Google, and on the results page you’ll notice a small “Show Options…” link just below the Google logo. Click this, and you’re off and running.

Now the question is: will this change the way you search, or is it just a toy?

Stop Google Tracking Your Behavior

For two weeks now, Google has been testing a behavioral targeting system on its partner sites and YouTube. Correction: according to this Google Blog post announcing the program, it’s not actually “behavioral targeting”, it’s ”interest-based advertising.” The words “behavior” and “targeting” do not appear in Google’s announcement.

The idea is simple: Google tracks your activity via a cookie, and if you are surfing pages about car repair or interior decorating, Google’s sites serve up ads that target you based on that behavior. Of course they make it sound warm, fuzzy and universally beneficial, saying that if you don’t mind “relevant” ads coming up based on your searches, you shouldn’t mind them coming up based on your other behavior. According to the post:

Keyword advertising has been so successful because it’s useful to users, advertisers and publishers — everyone’s interests are aligned. We believe that interest-based ads will create the same virtuous cycle, by giving users more relevant ads, while generating higher returns for advertisers and publishers.

I was unaware advertising was part of a “virtuous cycle”.

Fortunately, in apparent response to last month’s FTC report (.pdf), which warned the ad industry to provide privacy protections on behavioral advertising or risk government regulation, Google has provided some opt-out mechanisms. Of course, you’ll have to find them. And most people won’t, since they won’t even be aware their behavior is being targeted. 

However, if you want to stop Google tracking your behavior, here are some methods to do so:

1. Google’s Ad Preferences Manager. Under the ironic title “Make the ads you see on the web more interesting,” you can either choose categories of ads you specifically want to see (“Industries > Chemicals > Coatings & Adhesives”…oh boy!), or click the “Opt out” button. This button will disable Google’s tracking cookie. However, if you ever clear your cookies, this setting will be lost, and you’ll opt back in by default.

2. Google’s Advertising Cookie Opt-Out Plug-in. This browser plug-in will allegedly stop Google tracking, and is available for Firefox and Internet Explorer. Users of Safari, Chrome and other browsers are simply provided with instructions to change their cookie acceptance settings. This means these users must change a global setting that affects other activities in order to avoid Google’s watchful eye.

3. Google is a member of the Network Advertising Initiative, which provides its own opt-out tool for “targeted advertising”. This tool also requires global settings changes for users of some browsers. Ironically, since the opt-out is itself a cookie, usually you’ll have to actually loosen your cookie restrictions to get it to work.

4. Switch to Yahoo?  Sorry, no. They already instituted behavioral targeting last month.

Personally, I’m not going to stop Google tracking my behavior just yet. I think I’ll make a game of it. My browsing patterns are so bizarre and unpredictable, I’m a bit curious to see just what they think I’m interested in. Maybe I’ll even throw them off the trail on purpose…