SEO Advice for Bloggers

When it comes to Google, Matt Cutts is the man. Not only is he the head of Google’s Webspam team, he is the oracle who confirms or denies the swirling rumors of sandboxing, site penalties, Toolbar PageRank updates, and everything else search engine optimizers spend all day obsessing about.

This morning I ran across this video of Matt at a conference discussing SEO, with a particular focus on Wordpress blogs. Though experienced SEOs should know most of this info, there will be something in here that is new to almost anyone, and beginners in particular will benefit.

And as a bonus, a more advanced talk from SEO pro Stephen Spencer on “SEO Mistakes Most Bloggers Make”:

Augmented Reality: The Coolest Thing You’ve Ever Seen

At least that was my reaction. I think it will be yours too:

I know what you’re thinking: that wasn’t real, was it? Take a look at this one and see if you believe it yet:

Desktop Fireworks from Saqoosha on Vimeo.

I’ve tried it, and it’s real. All you need is a printer and a web cam.

It’s called Augmented Reality, and if this doesn’t achieve World Domination, I don’t know what will. The commercial applications are endless, and I think we can safely predict that soon you’ll be seeing this everywhere. Any technology that can be used by both the military and the porn industry has a very bright future indeed.

Here’s that implementation by GE from the first video, promoting green energy:

http://ge.ecomagination.com/smartgrid/#/augmented_reality

How about a 3-D interactive greeting card? Well, here’s a start:

FLARToolKit Demo from Ryan Stewart on Vimeo.

Wait until Hallmark gets their hands on this.

The technology is called FLARToolKit, and it appears to have been invented by someone named Saqoosha (that was him in the last video) at Spark Project. It’s apparently just a brilliant use of existing technologies to make something very impressive. Actually from a technical standpoint, it appears remarkably simple:

http://saqoosha.net/en/flartoolkit/start-up-guide/

The commercial license was released on Monday, and I for one hope Saqoosha makes a fortune.

I know you want to try this now, so go here:

http://www.strafwerk.nu/ar/

Oh, and you can even do this without a printer – just draw a square on a piece of paper and go here to prove it:

http://saqoosha.net/lab/FLARToolKit/2/

So, as Stephen Colbert might ask: cool, very cool, or coolest thing ever?

The Invisible Wiki

Everyone knows what a wiki looks like: Wikipedia, right?

And everyone knows what a wiki is for: letting anyone contribute, right?

Well, not necessarily. A wiki engine (the software used to create and run wikis like Wikipedia) doesn’t actually care if you use it to make a “proper” wiki or not. 

In fact, since wiki engines allow some users access to edit pages and stop others, what if you only allowed yourself access? Do you then still have a wiki? Or just a really easy-to-edit web site? One that you can edit from anywhere you can get to the internet?

But what about the plain-vanilla wiki look? What about the history/revision links, last edit information, and all the other clues that the user is looking at a wiki engine? 

Enter our friend the CSS stylesheet, and one of our favorite commands,

{display:none;}

Voila! Restrict access and hide the wiki features, and you have an easy-to-edit, open-source-powered web site. A few examples:

http://www.yanb.be
http://www.ifccc.org
http://nitens.org/taraborelli

OK, so they still look pretty plain, but they certainly don’t look like wikis. And with some CSS trickery, they can look like anything you want.

A wiki engine is simply that: an engine. And like any engine, it provides power; what you do with it is only limited by your ideas.

Here’s a quick tutorial to get started (specifically using the Wikka engine, but the concepts involved will work with most others):

http://docs.wikkawiki.org/InvisibleWiki

And a quick video tutorial:

How to run an invisible wiki from AcademicProductivity on Vimeo